Build your Attention Engine!
First, use our streamlined framework to review your analytics, pinpoint high-value education opportunities, and create a niche you can own for yourself. What takes most people years to figure out, you will do in just 7 days.
Second, steal our proven process for attracting new readers, engaging existing ones, and growing your audience every single week—without spending hours and hours on content. 1 week of effort will put your content strategy on autopilot forever.
[ATTENTION BUNDLE PART 1]
Become Known For A Niche You Own
Adopt the mindset of a Category Creator and overcome the myths of “niching down”
Review your analytics and discover dozens of niche creation opportunities
Clarify your niche, once and for all (in just 7 days!)
30-day step-by-step digital writing template pack and walkthrough to help you overcome the blank page
Frame your unique problem, Name your unique solution, and Claim the transformation you unlock for readers/customers
Write your Category POV to give your content strategy a North Star
Leave with 30 pieces of written content, your very own Social Blog, dozens of new opportunities, and a strong und
LIFETIME ACCESS to the course including all future updates
[BONUS] The Myths of Niching Down Checklist (”The Riches Are In The Niches”)
[BONUS] Naming Your Niche Cheat Sheet (How To Get Your Niche To Stick!)
[BONUS] Successful Niche Examples Swipe File (Case Studies You Can Reference)
[ATTENTION BUNDLE PART 2]
Build Your Audience On Autopilot
Double-down on proven data points to 10x your content performance
Execute our proven Reach growth strategy to attract new readers into your ecosystem
Execute our proven Resonance engagement strategy to build trust with existing readers
30-day step-by-step digital writing template pack and walkthrough to help you overcome the blank page
Don’t have any personal credibility? Master the art of curating other people’s stories, insights, perspectives, research, etc., to build your own
Steal our “bridge” strategy to connect your library of content to other relevant creators (introducing their readers to your work!)
Leverage a small suite of digital tools to put your entire content strategy on autopilot
LIFETIME ACCESS to the course including all future updates
[BONUS] Weekly Content Strategy Template (This Is How The Pros Do It!)
[BONUS] Reach Typeshare Template Pack (To Reach More Readers)
[BONUS] Resonance Typeshare Template Pack (To Engage Your Audience)
[BONUS] Audience Engagement Checklist (This 15-Minute Morning Content Routine Guarantees You'll Grow)
Accelerate your authority!
First, we are going to show you how to leverage your library of content to create an Ultimate Guide asset you can give away to readers for free. This will not only educate readers at scale on your niche, but position you as the leader of your chosen topic area and niche. (And we’re going to give you our template so you can launch this first asset in days—not months.)
Second, once you start gathering emails (giving away your Ultimate Guide for free), we’re going to show you how to put those emails into an evergreen weekly newsletter. But writing a weekly newsletter is hard, right? Not with our templates it’s not!
Third, as you collect more emails, and as you build trust with readers on your email list, it’s time to launch an eBook that establishes your credibility, accelerate your authority, and create a new stream of digital product revenue. Everyone thinks this step takes months (or years!) to execute. We’re going to show you how, and give you the resources & templates, to launch your eBook in one week.
[AUTHORITY BUNDLE PART 1]
The Ultimate Guide To Build Your Ultimate Guide
Use data to determine which niche topic you should create an Ultimate Guide for
Organize your most proven essays, Twitter Threads, LinkedIn posts, and more, into a high-value Ultimate Guide asset for your readers
Step-by-step walkthrough of how to organize your Ultimate Guide Outline (so you don’t stay stuck for weeks or months)
Steal our Ultimate Guide CTA Template—to drive readers from your free social content to your new asset and create your own viral marketing flywheel
Frame your unique problem, Name your unique solution, and Claim the transformation you unlock for readers/customers
LIFETIME ACCESS to the course including all future updates
[BONUS] Ship 30 for 30’s Exclusive Ultimate Guide Template
[BONUS] Carrd Landing Page Template (Host Your Ultimate Guide In 15 Minutes Or Less!)
[AUTHORITY BUNDLE PART 2]
10k Newsletter Accelerator
Avoid the top 5 biggest mistakes creators make when launching a newsletter
Choose whether you want a Short & Curated newsletter or a Long & Original Thinking newsletter
Personalized recommendations of which newsletter platform to use based on your goals (Substack, ConvertKit, Beehiiv, Mailchimp, etc.)
How to create your first newsletter (in 20 minutes or less!) leveraging your existing, high-performing content
Our very own Endless Newsletter Idea Generator Matrix—so you never run out of ideas
How to put your newsletter on autopilot walkthrough guide
Leverage a small suite of digital tools to put your entire content strategy on autopilot
LIFETIME ACCESS to the course including all future updates
[BONUS] Newsletter Marketing Playbook Checklist
[BONUS] Short & Curated Newsletter Template Pack
[BONUS] Long & Original Thinking Newsletter Template Pack
[BONUS] 50 Newsletter Subject Line “Power Phrases” Swipe File (Guaranteed To Increase Your Open Rates!)
[AUTHORITY BUNDLE PART 3]
14-Day Effortless Ebook Fast Track
Avoid the top 5 biggest mistakes creators make when launching a newsletter
Expand your highest-performing content into an eBook using our Lean Writing method
Prep The Page and organize your entire eBook in 1 hour or less
Create content as you craft your eBook, attracting an audience of curious readers before your product is even finished
Walkthrough guide & recommendations for how to design your eBook based on proven templates, design preferences, and cost
Product Marketing Checklist to ensure your first digital product starts making money Day 1
Leverage a small suite of digital tools to put your entire content strategy on autopilot
LIFETIME ACCESS to the course including all future updates
[BONUS] eBook Digital Product Design Inspiration Swipe File (See What works For Other Creators, First)
[BONUS] Entire eBook Template (You Can Fill In With Your Own Content!)
[BONUS] Digital Product Content Marketing Template Pack
[BONUS] The Most Profitable Digital Product Niches Cheat Sheet (These Are The Most Likely To Make You Money In The Short Term)
Let’s complete your Opportunity Flywheel!
In order for you to become a 7-figure, full-time Digital Writer, Digital Builder, and Creator, you need:
A clear & differentiated niche
Your content strategy on autopilot
An Ultimate guide asset you give away for free
A weekly, evergreen newsletter to build trust with readers
And an eBook (or suite of Digital Products) that establishes you as the leader of your niche and unlocks multiple streams of revenue.
Once all of that is built, it’s time to scale your authority into 6 and 7-figure territory.
[MONETIZATION BUNDLE PART 1]
Write The Course
Expand one (or several) of your Digital Products into an online course (asynchronous or live cohort)
Pinpoint your customer’s most valuable problem and create an irresistible offer that solves it for them
Use our Online Course Tech Stack Checklist to save yourself 100 hours of trying to figure out the best way to build the foundation for your 7-figure Digital Business
Steal our Online Course Landing Page Template that sells your online course on autopilot—and educates customers on the problem you are going to solve for them and how
Create your own automated email marketing engine, nurturing subscribers to become paying customers (24/7, 365 days per year)
Leverage your community of customers to iterate on your course in real time using our Customer Feedback Survey Templates
LIFETIME ACCESS to the course including all future updates
[BONUS] Online Course Landing Page Template
[BONUS] Online Course Marketing Checklist
[BONUS] Online Course Email Marketing Sequence Template
[BONUS] Online Course Email Marketing FOMO Sequence Template
[MONETIZATION BUNDLE PART 2]
Advanced Course Marketing
Online course tech stack blueprint
Course-specific copywriting techniques to target specific buyer hesitancies and easily overcome them
Automation sequences to increase course completion rates, community engagement, and student success
Steal our viral marketing flywheel to put your course’s entire marketing strategy on autopilot
Email marketing “list squeeze” sequence templates to accelerate online course sales during low points of the year
Bundling, unbundling, upsell, and downsell strategies to maximize digital product revenue
[BONUS] Online Course Automation Cheat Sheet
[BONUS] Highest-Converting Landing Pages Swipe File
[BONUS] Online Course Gamification Checklist
[BONUS] Online Course & Digital Product Pricing Guide
[COMPLETE BLUEPRINT BONUS]
3 FREE months as a Captain's Table Captain
FREE ACCESS To All Live Ship 30 Cohorts [$3,000+ Value]
FREE ACCESS To Typeshare Premier [$1,000+ Value]
EXCLUSIVE ACCESS To The Ship 30 Super Referral Program
[BONUS] Weekly Mastermind Webinars With Dickie & Cole (To Help You Stay On The Cutting Edge) [$2,000 Value]
[BONUS] Weekly Digital Builder Q&A Sessions With Dickie & Cole (To Help You Avoid Classic Mistakes) [$2,000 Value]
[BONUS] Captain's Table Private Podcast Feed (To Listen & Learn On The Go)
[BONUS] Mini Challenges To Master The Fundamentals Of Digital Writing
[BONUS] Captain's Table Digital Writing Deep Dives (Learn The Ins and Outs of Digital Writing)
[BONUS] Private Captain’s Table Circle Community (To Keep You Accountable)
